Brand Identity for an established asthma and allergy clinic in Waco, Texas
We helped an allergy and asthma practice in Waco transition from a mass-market appeal to an accessible prestige brand. This shift aimed to differentiate them from private equity-backed clinics moving into the area and position them in a value-driven market. Waco, influenced by the lifestyle brand Magnolia, showed that customers expect more brand value from local businesses, even on a budget.
To align with the new positioning, we refreshed their logo, color palette, and fonts to reflect the caretaker brand archetype. The goal was to create a modern, simple, and trustworthy brand identity that resonated with their target audience.
We applied the updated visual identity to their website, simplifying design elements for a more modern and straightforward look. The refreshed site effectively communicates the brand's values while establishing a unique personality that sets it apart from other clinics in the area.
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