Brand identity and web presence for a new type of social network for women
We began by researching and understanding Mazzy's core audience—women in their 40s, 50s, and 60s who seek deep connections and adventure. This involved performing a competitive analysis to ensure our brand would resonate deeply with this demographic and stand out in a crowded market. Based on these insights, we proceeded to rename and rebrand the app to align perfectly with the target audience.
Next, we created a comprehensive design system that included logos, art direction, icons, patterns, colors, and fonts. The goal was to develop visual elements that conveyed a sense of nostalgia, curiosity, and empowerment, ensuring the brand's aesthetic was both engaging to the target audience and reflective of Mazzy's core values.
Finally, we developed effective messaging strategies tailored for investors and potential customers. Our team provided guidance in crafting a compelling pitch to support Mazzy's fundraising campaign, aiming to attract investment and drive growth through a well-articulated vision.
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